Logo Design Packages
Below is a detailed breakdown of my Logo Design Packages…
I understand that every project is unique, and so these packages are just a selection of possible options a typical business may need when creating their new logo design; your own requirements might be completely different – and that’s absolutely fine!
That’s why I provide a free consultation to go over all the details of what you’re looking for in your new logo. I’ll then be able to supply you with a bespoke no-obligation quote, specifically tailored to you and your business.
Bronze£480 |
Silver£1190 |
Gold£1710 |
||
|---|---|---|---|---|
Initial Sketches |
( i ) Initial Sketches – The first stage in the Logo Design process is to create a few rough sketches of the idea. I can produce sketches of a single idea or several separate ideas – it’s up to you how many ideas you’d like to see initial sketches of. |
1 |
2 |
3 |
Text: |
( i ) Text – Your business or brand name is of primary importance, and the style of the characters used to spell it out is just as vital when properly presenting your image. |
|||
Font Selection: |
( i ) Font Selection – There are literally millions of fonts to choose from, so a strong knowledge of typography is essential when selecting the right ones for your logo and tagline. |
|||
|
Logo |
YES |
YES |
– |
|
|
Tagline |
– |
YES |
YES |
|
Tailored Font |
( i ) Tailored Font – Often your logo font is almost perfect, but needs a little (or a lot of) tweaking to make it fit just so – or simply to give it some individuality in order to make it your own. |
– |
YES |
– |
Bespoke Typeface |
( i ) Bespoke Typeface – Sometimes it’s not enough to just use an off-the-shelf font for your logo. On these occasions you may want your logo text to be completely original. Luckily, designing unique lettering from scratch is one of my fortes. |
– |
– |
YES |
Icon: |
( i ) Icon – Your logo icon is often the first aspect of your brand that a potential customer notices. It’s therefore crucial that it represents your business in just the right way in order to grab their attention, evoking the desired reaction. |
|||
Graphic Icon (Vector): |
( i ) Graphic Icon – A graphic icon is designed using vectors (straight or curved lines between points, infinitely scaleable, opposed to pixel-based) and is based on the idea(s) shown in the initial sketches. |
|||
|
Simple (2D) |
YES |
– |
– |
|
|
Moderate (2D) |
– |
YES |
– |
|
|
Complex (2D/3D) |
– |
– |
YES |
|
Photographic Icon (Cut-out) |
( i ) Photographic Icon – A photographic icon is derived from a pixel-based (or raster) image, usually cut out of a photo. These can be scaled down but not up in size, so it is useful to start with a large, high-resolution image. |
– |
– |
– |
Illustration |
( i ) Illustration – Some logos require a more complex approach than a graphic or photographic icon. I provide my skills as an illustrator for this kind of logo. Illustrations tend to be more time-consuming and are consequently more expensive. |
– |
– |
– |
Finishing: |
( i ) Finishing – When the initial stages of your text and icon/image components of your logo are complete, they will still need a certain amount of work before they are fully finished. |
|||
Digital Manipulation (Photoshop): |
( i ) Digital Manipulation – Manipulation of your text and icon, following the initial design process can be used to great effect, such as adding texture, tonal variations, lighting, warping, definition, visual dimension or any number of digital enhancements. |
|||
|
Simple |
– |
YES |
– |
|
|
Moderate |
– |
– |
YES |
|
|
Complex |
– |
– |
– |
|
Layout & Composition: |
( i ) Layout & Composition – The arrangement of your logo’s separate elements, including your logo text, tagline and icon, is the final stage in the design process. |
|||
|
Main Logo |
( i ) Main Logo – I will create a number of different compositions of your logo elements, from which you may choose one or more for various purposes, such as headers, footers, banners, corners, etc. |
YES |
YES |
YES |
|
Condensed Logo |
( i ) Condensed Logo – A condensed logo is a usually a simplified version of your main logo, taking its essential characteristics and presenting them in a shorthand form, such as using initials, a more basic rendering of the icon, etc. |
– |
YES |
YES |
|
Social Media Avatar (FREE with Condensed Logo) |
( i ) Social Media Avatar – Having a social media avatar can be very handy, as many platforms require an image to represent your page or channel. If you choose to have a condensed logo, you’ll receive an SM Avatar free of charge. |
– |
YES |
YES |
|
Favicon (FREE) |
( i ) Favicon – I provide a Favicon free with every logo design. This is the small 16×16 or 32×32 pixel icon found in a web browser tab, which is intended to make it easier for visitors to find your website among any other tabs they may have open in their browser. |
YES |
YES |
YES |
If you would like a bespoke Logo Design quote, please feel free to contact me and I’ll be happy to arrange your free consultation – at a time that suits you.
FAQs
Sometimes it’s difficult to visualise the difference between a simple logo and a complex one…
Or you may want to see an example of a tailored font or a bespoke typeface…
Perhaps you’re considering an illustration for your logo design…
Or maybe you’d like to see what a graphic icon looks like versus a photographic one…
To help clarify these and a few other common questions, please find some specific examples below…
Simple Logo with 2 Fonts
Here’s an example of a very simple logo design. Consisting of 2 fonts; one for the main logo text and another for the tagline. Without a logo icon and surrounded by a couple of round-cornered squares, therefore not requiring any initial sketches, you couldn’t get much simpler. This logo is perfectly suited to an official organisation, conservative and non-flashy. However, the design is bright, bold and strong, and instantly recognisable.
Total Cost = £200
Moderately Detailed Logo with Tailored Font
This logo uses a single font for the main logo text and has no tagline. The font was slightly tailored in places and the small leaf cedilla icon was made to look like part of the text. The frame design was created to look like a dinner plate, as this business provides information on a special diet for those suffering from the little-known food allergy syndrome. The design required 2 initial sketches and was created as a graphic icon. There was also some subtle digital manipulation applied, in order to add texture to the frame design and the plate itself. I created several alternative styles, arrangements and colours for this project.
Total Cost = £880
Complex Logo with Bespoke Typeface
The text of this logo is a bespoke typeface that I designed from scratch for the client, a yoga business, specialising in sound healing. They wanted peacock feathers to be the main feature of the design and the lettering to share a similar colour scheme, while having a far-eastern style to their shape. I did 3 sketches of different feathers and another sketch of the typeface, before scanning and tracing the designs, the shape of which, I then perfected and coloured accordingly. The design began as a graphic icon, verging on an illustration in complexity, then a subtle bevel was added to the lettering in Photoshop.
Total Cost = £1500
Tailored Font with Digital Manipulation
Based on a Celtic style font, this logo text was tweaked a little here and there, such as joining the capital A and C together and adding a spiral in lower curl of the S shapes. I then overlaid the texture of rustic stone and added a routed bevel, finishing it off with a background glow. A relatively straightforward design, but effective and suitable for the purpose, as the logo was for a world music performance duo.
Total Cost = £480
Complex Logo Icon with Photographic Icon Cut-out and a selected Font
Starting with a rather complicated sketch of the circular frame, consisting of interweaving vines, leaves, berries, buds and flowers, this was quite an extensive project, as I then had to scan and trace the entire design, making certain corrective alterations as I went. The next stage was to trace a drawing of a hummingbird and place it in such a way that it looked like it was about to take a drink from an upturned bloom. The text itself is an unaltered font, chosen to complement the overall design.
Total Cost = £780
Graphic Icon with Tailored Font
For this logo design, I supplied 2 alternative sketch idea sheets, one of which was selected for the logo icon. I then worked this design up as a graphic icon. The text was created from a relatively straightforward bold font, which was then substantially tailored, linking and overlapping the letters in interesting was to add individuality to the design. This design was then digitally manipulated, adding a metallic texture and a bevel to give the shape a sense of depth, overlaid in the corporate blue and a glowing red drop-shadow. To complete the project, I created 4 different arrangements, as well as alternatives for use on dark and light backgrounds.
Total Cost = £1380
Bespoke Typeface
Although this logo appears relatively simple in its design, it proved to be quite a complex process, as it required the use of empty space in order to create gaps that retained the shapes of their letters, overlapping and hiding between their neighbouring letters. The characters themselves were created from scratch, but are quite simple in their shape. Overall, an effectively executed concept, the idea for which was fully formed in my mind before starting the design process digitally, therefore no sketches were required.
Total Cost = £500
Bespoke Typeface with Graphic Icon
This logo design was produced to be used as a decal graphic for the hull of a boat. I created a rough sketch of the lettering, as well as the bird icon, then scanned and traced the entire design, cleaning up curves and letter shapes as I went, swapping out duplicate letters to maintain consistency. The client was very pleased with the result, as she wanted natural-looking text to complement the boat’s name and the kingfisher emblem.
Total Cost = £600
Photographic Icon with 2 Fonts and Digital Manipulation
This is an example of a photographic icon being used to great effect as the primary element of the logo design. No sketches were required, but the photo did need a lot of digital manipulation, as the original image wasn’t perfectly straight, so after cutting it out, I had to adjust the right-hand part of the photo in order to make it symmetrical. I then applied a light pink overlay to the image, as well as a stylised drop-shadow in a darker pink, set against the brightly contrasting yellow background texture. 2 fonts were used for the main logo text, but they weren’t tailored, other than making them subtly translucent, adding a metallic bevelled rim and a bold, black drop-shadow. The result is very striking and eye-catching logo design. I created 2 alternative arrangements and monochromatic versions of each.
Total Cost = £910
Logo Illustration with Simple Bespoke Typeface and textured Font
A relatively straightforward illustration in itself, this logo design was created by tracing a photo of the business owner. Other photos, such as the chequered shirt fabric, and that used for the hat and trousers were overlaid onto the line art, while skin, hair and shoes were coloured more traditionally. The sign board is also composed of several photographic wood textures, while the chilli plant was traced and coloured normally, as was the robin. The seeds were a straight photo cut-out, but the grass was hand-drawn and digitally textured. The name text was also drawn by hand, using a graphic pen tablet, wile the word ‘Seeds’ was made using a font and both pieces of text were textured with photographic wood textured and bevelled for depth. Quite an amalgamation of styles and techniques, this logo design is only a small part of a much larger and more detailed banner illustration. See my Illustration Portfolio page for the full image.