Marketing Asset Design Plans
The following table shows the three Tiers of my Marketing Asset Design Plans…
Some businesses need new marketing assets on a regular basis. Advertising and promotion has to be kept going in order to maintain awareness of your brand, which helps to generate new leads – so don’t slacken off, just because business is booming!
My Design Plans offer a significant saving for any business that regularly needs new professionally designed assets each month. At 1/3 off my standard design rate, it’s really a no-brainer, saving you between £250 and £750 in design costs every month! I have created a simple points system, so it’s easy to keep track of what you’ve used and what you have left. Any unused points will rollover to the following month, and you can top-up your points if you need more assets than you expected.
Once you’ve made your payment, all you have to do is provide me with the text and images for your assets, along with a brief description of what you need – and I’ll do the rest! As with all my projects, you’ll receive up to 3 proofs and 2 sets of changes, all included in the cost for each asset.
Just get in touch with me for a free consultation, so that we can discuss your needs, then I’ll set up a regular invoice to be sent out each month from your start date. You can cancel at any time and you’ll still receive all the assets you’ve requested for that month. So drop me a line and we’ll get the ball rolling!
Bronze
|
Silver
|
Gold
|
Top-Up
|
||
|---|---|---|---|---|---|
Assets per Month |
( i ) Assets per Month – Depending on which plan you choose, you will have access to between 2 and 15 assets per month. Plus, you can top up your points at any time, should you need more assets on any given month. |
2 TO 5 |
3 TO 10 |
5 TO 15 |
+ 1 TO 5 |
Points (£20/pt) |
( i ) Points – I offer 5 types of asset (see table below for details). Each asset is worth a certain amount of points, so you’re free to choose which assets you need each month up to your monthly allotment of points. If you don’t use up all your points for that month, your remaining points will rollover to the following month. You can even go 1 point over your monthly limit, which will then be deducted from the following month’s points. |
25pt |
50pt |
75pt |
+ 25pt |
Asset Combination Options |
( i ) Asset Combination Options – The number of combinations of different assets available to you per month varies according to which Plan you choose. The number of possible combinations will increase, of course, if you decide to top up with extra points. For a full list of the possible combinations, please download the ‘Asset Combination List’ by clicking on the link provided. |
X 8 |
X 35 |
X 97 |
X ? |
The following table shows the three Tiers of my Marketing Asset Design Plans…
Some businesses need new marketing assets on a regular basis. Advertising and promotion has to be kept going in order to maintain awareness of your brand, which helps to generate new leads – so don’t slacken off, just because business is booming!
My Design Plans offer a significant saving for any business that regularly needs new professionally designed assets each month. At 1/3 off my standard design rate, it’s really a no-brainer, saving you between £250 and £750 in design costs every month! I have created a simple points system, so it’s easy to keep track of what you’ve used and what you have left. Any unused points will rollover to the following month, and you can top-up your points if you need more assets than you expected.
Once you’ve made your payment, all you have to do is provide me with the text and images for your assets, along with a brief description of what you need – and I’ll do the rest! As with all my projects, you’ll receive up to 3 proofs and 2 sets of changes, all included in the cost for each asset.
Just get in touch with me for a free consultation, so that we can discuss your needs, then I’ll set up a regular invoice to be sent out each month from your start date. You can cancel at any time and you’ll still receive all the assets you’ve requested for that month. So drop me a line and we’ll get the ball rolling!
Std. Rate |
Plan Rate |
Asset Points |
||
|---|---|---|---|---|
A – Single-sided (1pp) |
( i ) A – Single-sided (1pp) – Social Media Covers, Web Banners, Video/Podcast Splashes, E-book Covers, CD/DVD/Audiobook Covers, Printed/Online Ads, Posters, Leaflets, Flyers, eFlyers, Signage, POS, Banners, Business Stationery, Wall/Vehicle Decal Graphics, etc. |
|
£100 |
5pt |
B – Double-sided (2pp) |
( i ) B – Double-sided (2pp) – Printed Flyers, CD/DVD Inlays/Rear Trays, Business Cards, Food & Drink Menus, Basic Course Materials, 2-page PDFs, Downloadable Checklists, Simple Forms, etc. |
|
£140 |
7pt |
C – Up to 6-pages (3-6pp) |
( i ) C – Up to 6-pages (3-6pp) – Folded Leaflets, Appointment Cards, Tri-fold Brochures, Medium-length PDFs, Short Course Materials, Long Checklist PDFs, Advanced Forms, 4-6pp CD/DVD Booklets, etc. |
|
£200 |
10pt |
D – Up to 16-pages (7-16pp) |
( i ) D – Up to 16-pages (7-16pp) – Lead Magnets, Long-form Documents, Short-form E-books, Extended Course Materials, Sales Brochures, Promotional Literature, Medium-length CD/DVD Booklets, Fanzines, etc. |
|
£400 |
20pt |
E – Up to 32-pages (17-32pp) |
( i ) E – Up to 32 pages (17-32pp) – Sales Brochures, Medium-length E-books, Children’s Story Books, Technical Manuals, Extended CD/DVD Booklets, Style Guides, Short Story Books, Informational Pamphlets, etc. |
|
£600 – £780 |
30pt – 39pt |
F – Over 32-pages (33pp+) |
( i ) F – Over 32 pages (33pp+) – Corporate Literature, Extended E-books, In-house Magazines, Operation Manuals, Product Catalogues, Hardback Books, Paperback Novels, Memoirs, etc. |
|
£800+ |
40pt+ |
Asset Examples
There are a lot of options when choosing which assets you need each month, so I have provided some examples of the most common types of asset, along with a short description of each one…
Assets A (Single-sided), B (Double-sided), C (3 to 6pp) and D (7 to 16pp), are the same as shown on my Branding Design Packages page, but depending on which Asset Design Plan you choose, there may be more options available to you, such as longer form documents, ranging up to and over 32 pages in extent. These assets are under the headings, E (Up to 32pp) and F (Over 32pp).
A – Single-sided (1pp)
Standard Rate = £150 / Package Rate = £100
Video Splash Cover
This is one in a series of dozens of Video Splash designs I’ve created for Michael Elsner of Master Music Licensing, a highly successful online course.
Michael releases short videos on a regular basis for various blogs and each one requires a front cover, which is used as the thumbnail preview, so that his audience can see the topic of each video at a glance.
Facebook Group Cover
Local board game shop, Counter Culture Games, offers a gaming room for customers to play various roleplay adventure games, as well as stocking a huge range of games on their shelves.
Social Media plays an important part in their marketing and, as their clientele tends to occupy a certain demographic, they decided that their Facebook page needed a temporary facelift during the Football World Cup, in order to draw in some new custom.
Instagram Ad
Produce like a Boss is a successful online music production school, offering courses and 1-to-1 tuition and mentoring for musicians who want to improve their production and mixing skills.
This square-format ad design was created especially for use on the popular social media platform, Instagram, to promote the launch of their latest course.
Menu Poster
The well-known high street restaurant chain, Loch Fyne, host regular live music events for their customers, some of which celebrate special occasions. These are extremely popular and are often booked up months in advance.
To help promote this particular event, which was for their New Year’s Eve party, I was commissioned to design menu posters, detailing the courses for the meal, as well as several different acts performing in their various venues across London.
Complement Slip
Although not as common these days, many businesses still require letterheads and complement slips for posting various items to clients and customers.
This example is typical of this kind of asset; single-sided, with a header banner spanning the design and a blank space allowing room for a hand-written note to the recipient.
Site Signage
A building company, such as SURE BC Ltd., is required by law to place site signage containing safety notices around their worksites.
This design incorporates their logo and contact details as a means for advertising their business, as well as complying with the legal regulations.
B – Double-sided (2pp)
Standard Rate = £210 / Package Rate = £140
A6 Flyer
Flyers and postcards are still a very common asset for mail-outs and cold-drop marketing campaigns, especially for small businesses who wish to promote their services in the local area, but also for national and international corporations.
This A6 flyer was commissioned by Satvada Retreats, a yoga retreats company, hailing from the UK, but offering exclusive retreats in Morocco, France, Spain and other European destinations.
Business Card
As much as social media platforms now account for a vast proportion of current marketing, the humble business card is still of primary importance to many businesses and individuals.
They’re small and convenient, but provide just enough space to present to your customers with the vital information needed to get across what services and/or products you provide, as well as your all-important contact details.
This particular business card is of the plastic variety, offering longevity and style.
CD inlay
As a small yoga and sound healing business promoting their services, a CD was the perfect solution for Beyond Sound Yoga.
This design was simple yet elegant, with a double-sided insert, displaying the front cover and a track listing on the reverse, as well as all the necessary contact info.
Gift Voucher
A fantastic way to promote your services and bring in new regular clients, Gift Vouchers are invaluable for any business, whether you provide exclusive services or sell unique products.
Current customers who enjoy what you offer can purchase one of these as a gift for friends and family – and with a face value of a product or service that you have already sold, a Gift Voucher also acts as a personal recommendation to new potential customers that doesn’t cost you a penny!
C – Up to 6-pages (3-6pp)
Standard Rate = £300 / Package Rate = £200
Tri-fold Brochure
A Tri-fold brochure is a sheet of A4 paper or thin card that has 2 fold lines at 1/3 and 2/3 on its long edge, allowing it to be folded together into a mini brochure, producing 6 independent pages.
This is a great asset type, as it allows for the arrangement of information into separate areas. It’s also a standard format used in many information points, which gives it a highly professional appearance.
Folded CD Inlay & CD face
This is a classic 4-page CD inlay; a single sheet of 120mm x 240mm paper, printed on both sides and folded down the centre to produce the 4 pages.
Although the CD face is a separate item, it was included in the price, as it bears the same design as the front cover of the inlay.
Richard Capener’s instrumental music is a pleasure to hear, played in the percussive style on acoustic guitar.
‘Greensleeve’ CD Pouch
CD sleeves come in a wide variety of shapes, sizes and designs. This one is my own invention, the ‘Greensleeve’, so named, as it uses a standard A4 sheet, which saves on wastage, printed on recycled paper or card, using vegetable-based inks.
By folding the sheet in a particular pattern, the wraparound sleeve can be securely slotted into itself, thereby avoiding the need for glue. A truly eco-friendly method of packaging your CD or DVD.
D – Up to 16-pages (7-16pp)
Standard Rate = £600 / Package Rate = £400
Medium-length Course Materials
Course materials are an essential part of any online course, as they provide students with written information they can reference at any time, without the need to log in and skip to a particular section of the videos that make up the bulk of the course.
This downloadable PDF document forms part of the course materials that come with Maritza’s online course, Beat Behçets, which teaches sufferers of the syndrome how to adjust their diet in order to reduce the effects of their allergic reactions to certain foods.
Theatre Production Programme
When organising a performance at a theatre, with multiple actors, backstage crew, writers, choreographers, directors, lighting technicians, musicians, conductors, etc., it’s an excellent idea to provide a glossy programme for your audience to purchase as a memento of the show, which they can take home with them.
It’s a chance to give everyone involved in the production the credit they’re due for their contribution and it’s a great way of monetizing the event beyond ticket sales.
This 16-page programme was produced for Tomorrow’s Talent’s rendition of Miss Saigon, performed by a talented group of kids and teenagers.
CD Album Booklet
Some CDs, especially albums, require a more extensive inlay booklet. This one is a 16-page booklet, with a front and back cover, a full track list, song lyrics writer’s credits and copyright information, as well as contact details for the record label, management and the band’s website and social media pages.
The design was created from an extremely detailed illustration I produced for the band – see my Illustration Portfolio page – which was also used to create an animated online storybook website for the launch of this album, as well as numerous emails, ads, flyers, posters and online marketing campaigns.
E – Up to 32-pages (17-32pp)
Standard Rate = £900 / Package Rate = £600
Magazine
Free Magazines are a great way to market your products and services in a way that provides a free but invaluable service to your readership.
Simply by including interesting articles and handy information that happens to be related to what you offer as a business makes your magazine a useful resource that readers will want to pick up whenever they see a new issue is available.
You can even fund the production costs of your magazine with advertising from other local businesses distributed throughout its pages.
And the best thing is that you have full control over the content and can make it a priority to promote your own products and services directly to your potential customers.
Children’s Story Book for Publication
Not all of the work I do is for businesses and musicians, but also for individuals who have a particular project in mind.
If you’re a budding writer or illustrator, you may have an idea for a children’s story book, which you’re interested in publishing. That’s a goal I am very happy to help you achieve, as I have already done it myself!
I’ll use your text and artwork and turn your rough idea into a fully finished and structured book, ready for publication. So many people are self-publishing their work these days, most commonly through Amazon, as it’s completely free!
It takes a bit of time an effort, but it’s very worthwhile and rewarding. You don’t even have to pay for printing costs, as these are deducted from the sale price. When a purchase is made, you book is printed on-demand and posted directly to the buyer, then you receive 60% of the profits, once Amazon have taken their very reasonable 40% cut.
So, don’t procrastinate any longer – follow your dream and become a published author!
F – Over 32-pages (33pp+)
Standard Rate = £1200+ / Package Rate = £900+
(Quote upon request – Contact me for a free consultation)
Memoirs, Novels and other Published Literature
Some people, such as John Cockcroft, ex-MP, have led fascinating lives, full of events and interactions with celebrities, politicians and other public figures of note… Other people have had successful careers, working at the pinnacle of their field… While yet more people are highly creative individuals, with stories and philosophies that many potential readers would love to experience for themselves.
If any of these descriptions pertain to you, or if you have written a book, whether it’s a fictional flight of fantasy adventure, a crime novel, a romance, a self-help book or your personal memoirs, I can help you turn your words into pages, by properly arranging all your text and images into a fully professional book, whether paperback or hardback.
Self-publishing through Amazon can seem a daunting prospect, but I can navigate all the technical issues on your behalf, making sure that your book ticks all the boxes.
Just provide me with your completed Word Document and any images you want included in the inner pages and I’ll do the rest. I’ll design a suitable front and back cover and spine, tailored to your needs, whether you want it to be visually stunning, muted or somewhere in-between.
Don’t let your written art and the words you’ve slaved over go to waste – drop me a line and together we’ll get your book on its way to being published today!
I hope the above examples were instructional and sparked some inspiration for you regarding what kind of assets you may want me to design for you.
Don’t forget the significant savings you’ll make, as all assets within any of my Marketing Asset Design Plans are 1/3 off the standard rate, saving you a minimum of £250 every month!
If you’re interested in seeing more of my previous work, please take a look through my Portfolio pages, as I have a lot of designs that may interest you.