FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
FREE Download: Logo & Branding Checklist
This has enabled me to develop a reliable formula to create an impactful visual identity for any business, that will immediately grab the attention of your target market.
My comprehensive Logo and Branding Design services provide an effective solution to all your marketing needs, empowering you to present a striking and compelling image in a crowded market.
Every business is unique, and this will be reflected in your marketing, setting you apart from the competition. I use this approach with all my clients, applying exceptional and cohesive design, with a focus on marketing to your specific audience.
Come up with an effective visual concept, covering form, styling, colour and type – and how these relate to your business.
Create an eye-catching Logo that will embody your business’s character, style and ethos.
Build a complementary Branding Design, as an evolution of your logo, through an informed choice of colours, fonts, images and textures.
Produce 5 Marketing Assets of your choice, based on your new Branding specifications, thereby refining your Brand’s styling and design elements.
Compile a multi-page Style Guide, enabling your design team to create further Marketing Assets that adhere to your Brand’s styling.
In addition to my Creative Design services, I also offer a flexible Marketing Design Plan, which allows my clients access to a wide selection of Marketing Assets each month – and at a massive saving of 33%!
You know that, in order to achieve this, you need a high quality logo and an effective corporate identity. So, you’ve had a look online, trying out the usual suspects, but the logos and branding submissions you’ve seen on ’99 Designs’ or ‘Fiver’ just aren’t up to scratch, appearing to be rather ‘off-the-shelf’ and overly generic.
I appreciate your caution – you don’t want to risk the disappointment of receiving underwhelming branding which fails to compare with that of the competition.
It would be too disheartening to spend all that time and effort – not to mention the money – only to be left with an entirely mediocre set of visuals that would only serve to make all your assets look bland and uninspiring.
I have seen how frustrating it is for business-owners who have wasted their energy working with a sub-standard designer, resulting in equally sub-standard marketing materials, which are simply ignored when seen next to those of their competitors.
I have heard the same depressing story of frustration time and time again – and I don’t want to see the same thing happen to you and your business.
I’ve been helping businesses realise their potential for over 20 years, during which time I have worked with literally hundreds of clients, operating within dozens of professional industries, to produce a myriad of designs, from logos and corporate identities to thousands of different marketing assets.
My clients have saved hundreds – even thousands – of pounds each, by having me on their team, helping them to avoid wasting a significant amount of time and effort along the way – and they’ve always been ecstatic with the result!
When it comes to creative design and its practical application, I have the experience and know-how, the tools and, most importantly, the discerning eye for detail, required to turn out a fantastic-looking product every time, which will truly do your business justice.
The proof of my capabilities is right here, in my portfolio, so I encourage you to browse through some of my previous design projects. I’m confident you’ll appreciate the quality of my work… in fact, I’m already looking forward to working with you!
I offer my clients a full consultation in advance of any work being carried out, so that we can discuss your project in detail.
You’ll receive an accurate, detailed quote to ensure that I have fully grasped everything you need before you approve the quote and make your payment.
This is a step-by-step itinerary of your project, detailing each stage in the process, all the way from concept to completion.
At every major stage of your project, we will discuss each item in turn, focusing first on your Logo Design, then your Branding Design, your 5 chosen Assets, and finally your Style Guide.
My e-book, ‘Logo and Branding Design – 14 Steps to Success’, will walk you through the process of creating a great logo and branding concept for your business.
Throughout your project, I will supply you with 3 full proofs for each main stage (as well as several sub-proofs) for you to check and approve, or provide feedback and amendments.
I provide a range of choices when it comes to selecting the right combination of colours for your Logo and Branding Designs. All of these colours are chosen to complement the design and the feelings you wants to portray to your customers.
The choice of fonts will be based on your business’s desired image and, from there, we’ll be able to narrow down the options, resulting in the perfect selection of type for your Logo Design and Tagline, as well as those to be used in your Marketing Assets, as headings, sub-headings, body copy, etc.
I can adapt an existing font to make it work better with your logo, or I can create bespoke lettering from scratch, to become a unique element of your business’ brand and styling.
Often the main component of a logo design, from a simple 2D icon made of geometric shapes and lines, to a fully developed illustration, employing a range of traditional and digital techniques.
I provide a number of alternative logo arrangements with various positional relationships between the three main logo elements. You may use any and all of these as needed, for headers, footers, banners, flyers, posters, etc.
I also offer alternative ‘shorthand’ design options, condensing aspects of your logo into a smaller more compact space, which can then be used as square avatars for social media sites, etc.
A favicon is the miniature logo you’ll find in the tab of your browser, just above the website itself. These are invaluable for helping your visitors to find your site among multiple tabs open in their browser.
Marketing Assets may include online ads, social media covers, printed flyers, video splashes, course materials, banners, brochures, e-book cover art, CD or DVD inlays, etc… I will produce 5 Assets of your choice, each of which will be available for you to use immediately upon completion.
Your Style Guide will consist of several pages, detailing all your Brand elements, how and where they are to be applied and what kind of styling and arrangement options may be employed in order to produce all your future Marketing Assets.
Accompanying the main document of your Style Guide will be a number of items you’ll need to complete the package, including essential components of your brand identity, such as your various logos, fonts, colour palettes, foreground and background images, textures, etc.
Logo & Icon Design
Branding & Corporate ID Design
Bespoke Text and Typefaces
Image Montages & Cover Art Design
Asset Template Creation
Advertisements
Web Banners & Emails
Social Media & Video Covers
Posters, Flyers & eFlyers
Brochures & Booklets
Digital Illustration
Physical Media Illustration
Line Art, Monochromatic & Full Colour
Vector Graphics & Pixel-based Raster
Children’s Books & Picture Books
Social Media Covers/Web Banners
Video/Podcast/E-book Covers
CD/DVD/Audiobook Covers
Printed/Online Ads
Posters/Leaflets/Flyers/eFlyers
Signage/POS/Banners
Business Stationery
Wall/Vehicle Decal Graphics
Printed Flyers
CD/DVD Inlays
Business Cards
Food & Drink Menus
Basic Course Materials
2-page PDFs
Downloadable Checklists
Simple Forms
Folded CD+DVD Booklets
Advanced Forms
Folded Leaflets
Tri-fold Brochures
Appointment Cards
3- to 6-page PDFs
Short Course Materials
Long Checklist PDFs
Lead Magnets
Multi-page CD+DVD Booklets
Long-form Documents
Short-form E-books
Extended Course Materials
Sales Brochures
Promotional Literature
Fanzines